Radio Station Promotions Suggestions
FOUR KEYS TO ENTERTAINING RADIO CONTESTS
By Dan O'Day
several radio station promotion directors think the only factor you call for for a
successful radio contest or promotion might be a clever idea. Good Ideas are
wonderful. But you have to know how to translate those Ideas into
ratings, revenue...Or both.
These days we're going to focus on "on-air" contests; contests or promotions
that turn out to be part of your programming.
Here are the four reasons that make an on-air contest listenable:
* Prize
* Game
* Execution
* Air Talent's X-Factor
Let's take a look at ereally of these components in a little far more detail...
PRIZE
For "everyday" contests, you are able to find four kinds of "very good" prizes:
1. Valua ... [Read More - Sbr Service Plays]
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